Two loops simultaneously boosting profitability and advancing our products

We are developing our business along two synergy loops aimed at achieving sustaining earnings growth and growing corporate value. This strategy hinges on the Orizuru Support for digital transformation and the Ohgi Support for Staffing of IT Personnel. The figure below shows the two key loops of our strategy promotion model. The inner blue loop is the profit generation structure from the operating flow from order to product delivery. The outer gray loop is the product evolution structure, the process for improving the value of our products. Progressing along the outer loop speeds up the progress on the inner loop, which increases profitability. This mechanism increases client satisfaction and leads to ongoing business transactions, which in turn provides an ongoing flow of profits for our Group.
The diagram of this business growth model shows the flow of our operations through the three steps of ❶ improving our ability to accept orders, ❷ improving our ability to procure human resource talent, then ❸ improving our organizational project management capabilities. These three steps working in close unity will both generate and grow our profits. The fourth step (❹) is steadily improving our products by broadening the applications for Orizuru and Ohgi. As the orders for our products grow, we are developing new functions to meet the various needs of our growing client base. Our products will evolve as the new functions become standard, which will greatly enhance the experience value these products provide to clients. This will also accelerate the flow of the first three steps, which will boost profits even further. In other words, the better our products become, the more orders we will receive at step 1. That will expand the Ohgi network, which will require more IT personnel for projects at step 2. More new personnel will accelerate their skill-building and ensure our products maintain their high quality at step 3.
This mechanism is how we will combine the “profit generation structure” and the “product evolution” to achieve sustaining business growth.